Our Love Story
Everyone falls in love with Korean beauty. It’s only a matter of time, at least in this day and age of modern beauty where Korean beauty innovations have proven to be unparalleled in literally changing the face of beauty.
Jini Beauty’s love story was a gradual affair that began in 2015. Thanks to Jenny at Geek in Heels, I started discovering K-Beauty products that became a normal part of my skincare and makeup routine.
Around the same time, I was soul searching for another career path. I graduated from the University of Michigan Law School in 2008 and since then I was never 100% happy working as an attorney. But as cliché as it sounds, there was just something about Korean beauty that inspired me and made me feel like this was what I needed to do. I wanted to translate my love for Korean beauty into a love for what I was doing with my life. So I founded Jini Beauty and the first box was launched in February of this year.
Since the beginning, our philosophy has been “one type doesn’t fit all”, which is why Jini Beauty offers customized subscriptions for four different skin types. Part of our service is what we like to call “curated convenience”, where you can avoid the hassle of figuring out which products are likely to work best for your skin. We even have a panel with testers from each skin type to ensure as accurate a curation as possible.
Everyone deserves the beauty of clear, glowing skin. No matter where you are in your K-Beauty journey, we hope that you’ll join us and let us help you discover timeless favorites along the way, to be loved by you and your skin.